Search Optimization - How To Do
Making and arranging search queries are the search optimization. To create a new article on a new topic that is not covered you have to get data and their queries and make them in order and make it is engaging and informative.
Why search optimization is Important?
People search on Google with their own queries and sometimes they don't find the answer and modify their queries with other words or sentences and find again until they find an answer.
If they do not find the answer the queries are noted by Google Keyword Planner. From there Google publishers get the queries, make them in order, and write the content so, that readers can understand the information easily.
This way creativity is created. You need to think own questions also and add them to the content.
When Google sees new content then ranks higher on Google.
How to do search optimization?
For example: Google has 5 new queries that do not have an answer therefore this is an opportunity for Google publisher to make an article if all queries are related to one topic and known by Google publisher then the article can be made easily otherwise needs research to make an article.
You need to also see the search volume of those queries if you find no searches then make searches with your own creativity if possible. Moreover, not all queries can be selected for one topic and creativity.
You need to make a set of queries to make an article. Use one set for one query.