White Hat SEO - What is it

SEO works well with white hat SEO. This is the SEO type in which you follow the SEO guidelines and work under the rules. Also, you adhere to E-E-A-T to catch more traffic from search engines. 

E-E-A-T's full form is “Experience, Expertise, Authoritativeness, and Trustworthiness.”

White hat search engine optimization

At the time of on-page SEO white hat strategies include content and match them with available keywords. Manage headings as well. Make sure about the speed of your blog and responsiveness. 

Mobile-friendly content is more able to catch the traffic due to more time spent on mobile.

White hat backlinks

Buy white hat backlinks are nothing because there is nothing like this. 

You have to earn backlinks with your quality content. You have to do a guest posting on trusted blogs to get links for your blog posts with relevant content.

Take time to get if you write an email to a trusted relevant blog to give you backlinks because your blog post contains further information to their content. 

This way the reader becomes happy with more information, and your bounce rate is also reduced due to more engagement with your post. 

These are white-hat SEO backlinks, and how they are obtained. Moreover, make relations with white hat sites to create white hat link building.

Apart from this, you are advised to create more content on the topic so that each reader gets the information on your page with fewer link clicks.

I am not saying links are not important but at least you should contain enough content so that readers love your blog posts.

White hat methods

No keyword stuffing

Add only relevant keywords after keyword research with the right keyword density. Sometimes what happens, content becomes full of keywords, and reading does not become natural.

No link exchange

No link exchange is done with the money that's the rule of white hat SEO. 

No sneaky redirect

Never send the user to irrelevant spam pages. Your desktop version should be the same as the mobile version and also you should show the the same page to the readers, and search engines.

No doorway pages

Don't send readers to affiliates without creating valuable content. Never create duplicate pages that already exist to drive more traffic. 

No Cloaking

Never redirect a page from one page to another where the content looks different. 

Black and white hat SEO

What things are not allowed in white hat SEO, black hat SEO methods follow and do that, to rank for a short period. The black hat works faster than white but works for a short time. Whereas white hat does on-page SEO with proper manner of SEO rules.

Gray hat SEO with black hat SEO

This is the mix of white hat and black hat SEO and works a little more than black. So this is also not recommended due to it contains wrong SEO rules and works accordingly.

In the end, I want to say that your reader's intent should be solved with your information in the blog post. Each search query has a value for your blog so write for each like an expert.