SEO Optimization - What is It And How To Do
The keyword gives a sense of optimization therefore SEO optimization refers to Search Engine Optimization. To understand deeply you need to learn SEO and do practical.
I have written a post on what is SEO. Go through with your mind sense and make yourself able to talk like an SEO-knowing guy.
What is SEO optimization for a website?
There can be 2 starts for this if you planning a new site or you want to start work on the already developed site.
New site: Start from the first level research of SEO after deciding the niche and follow Google SEO guidelines.
What can be done with the new site according to SEO?
Make descriptive titles, URLs, and descriptions for your all posts. URLs are not changeable, so be aware and never make 404 to waste the crawl budget.
Posts content should flow naturally while reading. Make your site mobile responsive. Check your site in PageSpeed Insight.
Developed site: Do an audit of the already developed site, find weak posts, and start the work on that by planning new content and keywords.
How to improve the developed site?
Do an audit in Screaming Frog and find problems. If technical SEO is fine then focus on content again and rewrite.
Make a Google sheet and note down errors to fix them.
The main point is your content should load fast on mobile and desktop after all correctness done on your developed site.
What are SEO optimization techniques?
You need to do all tasks that come under the On-Page SEO. SEO is divided into three parts.
- White hat SEO
- Black hat SEO
- Gray hat SEO: Mix of white and black hat SEO
Follow white hat SEO guidelines and work with their rules.
SEO Levels to complete
- Do research
- Make a collection of keywords
- Order them
- Write title and headings
- Make a paragraph for headings.
- Provide an informative end.
This is the process of article making and this is easy But when it comes to adding a keyword to the content then if you don't know keyword information your task becomes lengthy.
You also have to do research about information for keywords.
If you do even know information about keywords you will get more data ideas. Hence you can write an article easily.
Free SEO optimization tools
I am not using any paid tool for SEO and using free tools provided by Google. For keyword research, Google Keyword Planner is a good tool.
To improve the page I have two tools: Google GA4 and Google Search Console to see data how it is consumed by the reader, what keywords I am missing and new keywords can add with the help of GSC.
You are advised to make a Google sheet of keywords and follow the SEO levels to complete what I talked about above.
GA4 tells which page is performing weakly and which has great engagement. Do a comparison of both pages, notice the key point, and apply the changes to the weak post.
This way you can improve posts.