Keyword Research - First Step of SEO

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Writing a topic is not hard but difficult without keywords if you don't have. Keyword research is the first step when you choose the topic title. To give understanding to the search engine about the article, You need to provide order-wise keyword and their information so that the crawler can understand the page is about what. 

Keyword research tool

Keyword planner

In the above image, the keyword planner is opened and you can see two options, The first is to start with the keyword and the second is to start with a website. Furthermore, about the second option, you can find the keyword with the website URL by single page search or an entire website search.

Google Keyword Planner is a free keyword research tool with which you can do a Google keyword search. While making a series of keywords you need to set the relation of available searchable words that decrease the keyword gap. Make uniqueness with the help of short-tail keywords and long-tail keywords. When a Google keyword search is done, start writing. 

Google query - list of keyword research tools

Why is keyword research important?

To give an understanding to search engines about topics Google needs keywords that are related to topics that are already understood by Google. Therefore Google can easily understand because Google already knows which keyword is related to which topic.

Types of Keyword

Informational

Keywords that are targeted to provide information about itself and near information.

Commercial

Targeting these keywords to get business. These keywords tell how customers search for any business service.

Transactional 

Those ones with that customer search to make transactions for purchase.

Site Ordered or Navigational 

Provides easy navigation for the readers to explore more information on the blog and also this helps search engines to understand the structure of the blog.

How To Do Keyword Research

The free Keyword search tool of Google provides many keywords. You can add keywords on any web page that can make your article more informative. Moreover, without the topic knowledge, it is hard to decide the relation of words.

Any blog can not developed by a Blogger or SEO expert if he doesn't know information about that category. This profession is for people who love reading and writing and most importantly if they have any creativity with work then it is helpful and can become more impressive. 

Checklist to do keyword research on keyword planner
  1. Get Google Sheets from the keyword planner. 
  2. Rename with focus keyword
  3. Choose keywords by search volume
  4. Do an analysis of keywords
  5. Make numbers according to the series after the focus keyword.
  6. recheck the order while writing.

How To Add Keywords

There is a 1 to 2% keyword density means that add at least 1 or 2 keywords per 100 words according to relevant relation with paragraphs. At this level, website keyword analysis happens. Maintain keyword density.

Analyze SEO Competition

See the competition in the blog category, find keywords by doing keyword competition research, and plan accordingly to get first place in Google. Everyone does hard work to come to the first page, so make unique creativity with the help of keyword analysis.

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