What is SEO - Snippet To SERP

Search Engine Optimization is the full form of SEO. Understanding what exactly SEO meaning is the beginning stage to make content for marketing. When we searched on Google we saw some results as snippets and all lists of output of particular user queries are the SERP known as search engine result pages. Snippets do not come automatically by algorithm because there is work behind SERP with the help of SEO. The spider or crawler goes to websites or blogs to read data written by the Blogger who makes snippets of web pages for a user but indexed by the algorithm by processing data via the crawler.

Meta title

The blue colored line in the Google results are the titles. These are written in the H1 tag. The Blogger platform doesn't have any coding to do. You just need to add an SEO title with the help of CMS. For each web page, you need to write a major heading that is H1 tag. The blog web page is written with the help of a heading tag and there is only one H1 tag for each article. Blog posts also use other heading tags to understand the order of text in your article. Title length should be never less and more than the space available for the search snippet, so 50 characters are right.

Note: Blog Post = Article

Meta description

Black-colored data known as descriptions with blue-colored titles is part of a snippet. This is the first impression to the user to engage with your SEO description written for Google SERP. The description length should be 150 characters. Your description should be matched with the data provided in your blog post. Avoid Keyword stuffing and only place text with the sense in your article. You can add one main keyword to your post's description that has meaning to your title. Don't copy other's data for snippets of your Blog post. Unique writing has an impact on users and makes trust in your information.

Note: Meta Title + Meta Description = Snippet

SEO Friendly URL

The article's URL should be easy to read for the user and understandable for the search engine's crawler and reader. Make sure the article topic and URL should be relevant. It is recognized by the same focus keyword for the post title and URL. URL should be descriptive and unique for all your posts on the blog. Duplicate URLs create confusion for readers and search engines, which is a bad impression. Hence lower ranking issues occur. 

Moreover, use hyphens in URLs as word separators because Google intelligently understands word relations. 

Note: The focus keyword of the topic becomes a slug in the URL.

Example URL - yourdomain.com/what-is-seo 

Here bold text is the slug in the URL

SEO how it works

To understand the SEO process, you need to first write an article and start your topic management with the help of keyword research. Keyword comes with your knowledge of the topic, and how you want to express that data and make the top-to-bottom ordered series of keywords and make paragraphs. A big blog has a big management but when you understand the steps of work then hard work comes and it should be handled with smart thinking.

Furthermore, watch SEO trends. Google Trend tells the keyword up and down growth of the keyword. So you can check topic keywords when growing and getting more traffic. if you see that certain keywords have not ranked yet then check the history and see when those keywords will get more traffic in the upcoming time, after that write accordingly.

Moreover, the SEO expert helps to do marketing via Content marketing and establishing a business online and helps to get customers. More customers boost the business. Also, customers give suggestions to make products more effective and to build good customer support. You can store the customer data and can search easily, which will help you to make decisions. 

Note: Keywords Type - Short Tail that has 3 words and Long Tail that has more than 3 words.

Pay per click

PPC is used for advertising. If you don't want SEO then instant results with pay-per-click is effective for your business. In PPC you have to bid on the keywords and decide your daily budget in Google ads.

SEO Vs SEM

Both are based on content Marketing. We do SEO for content marketing and knowledge awareness whereas Content Marketing with SEO is known as SEM. 

Next, types of both SEO and SEM

SEO Types

On-Page SEO

From keyword, research to making the article's final work of On-page SEO. You should use relevant keywords in the whole post and not only make an article for search engines but also for users.

There are three types of SEO under On-Page SEO

White hat SEO: Following SEO rules and not doing any tricky work that is implemented to deceive search engines, is work about it. It gives results and profit for a long time but needs more smart work with your hard work.

Black hat SEO: Deceiving people and search engines by keyword stuffing. Creating multiple pages to land on one page. Link exchange with money also comes under this. This does not work long.

Gray hat SEO: Mixing rules of white hat SEO and black hat SEO is known as gray hat SEO. This can work for more than a short period.

Off-page SEO

Making backlinks by doing link-building comes under off-page SEO. 

Types of SEM(search engine marketing)

1. Text marketing = Text SEO
2. Image marketing = Image SEO
3. Video marketing = Video SEO
4. Voice marketing = Voice SEO

SEM results can not be made with post trust and user engagement. 

Make a good user experience while doing SEO

Making interest with true information by writing posts in a way that user loves to read. Actually, your paragraph should be connected with top to bottom. If your content is like a story, and readers read in a happy mood. When users land on your article by clicking your link from the search engine then provide the next information from the snippet.

Loading speed should be fine at the time of user visit and stay for reading. Most user loves reading on mobile because to easily can catch information where they find the chance to search. Keeping this thing in mind, make your blog theme mobile responsive so that no difficulty comes to explore. A responsive design-making company can help you with this requirement. Blogger has some responsive themes that look the same on mobile and desktop, so there is no content compromise.

Simple text is easy to read, so try simple language.

SEO Optimization Tools

SEO optimization is not easy without tools. The SEO marketing industry has some Paid tools that help to do work easily. Here I am providing some free tools first.

1. Google Keyword Planner
2. Google Search Console
3. Google Analytics

Paid Tool that I used

1. Ubersuggest: Used when it was free. It shows me some new long-tail keywords.
2. SEMrush: Content writing assistant helps to write synonyms and some related keywords by giving suggestions, 

SEO websites also appreciate these tools, For big blogs, Google search engine optimization is easy to do with paid tools. Small SEO with manual work and free tools are not hard but you need to become enthusiastic and keep patience to index your blog with an allowed crawl budget.

SEO digital marketing companies take time to do optimization for client blogs or websites. If you are not aware of SEO then poor company can put you in trouble. It's good to do SEO by yourself if you have time.

Search engine optimization experts in digital marketing make SEO ranking by doing accurate work.

Making local results with Local SEO

Local website SEO optimization is the SEO technique to rank local results with relevant locations. Start understanding SEO to build something for local queries. Business location on Google Maps helps a lot also you need to make a blog and provide digital data to get your customers on your website or blog. 

You can use Google My Business or make your own website to list the business with extra features. Your client should be happy with the features you are providing. First, learn about your local market, research, and read articles about local businesses. Think for profit of all shops that have a good reputation. For hard-working people who want to do good work, Google search ranking is not difficult.  

Note: You can check your SEO score on Google PageSpeed Insights.

Moreover, read technical SEO and Blogspot SEO optimization.